I was born in 1980, in Jundiaí, São Paulo. I grew up in a reality that allowed me to see two worlds very early. On one side, the outskirts, friends from the public housing project and the simple experience of those who have known struggle up close. On the other, the opportunity to study at a high-level private school thanks to the enormous effort of my parents, who worked two jobs to make it possible.
Living between these two environments left a deep mark on me. Very early on, I began to notice differences in mindset, access, ambition, structure and opportunity. It was also during this period that my aptitude for mathematics and technology became evident. As a child, I was recognized at school for my performance in those areas, and at age 12, in 1992, I received my first computer thanks to the effort of my mother, who worked at the former Banespa. That machine was not just a gift. It was a door.
Later, I graduated as an Electrical Engineer and pursued a corporate career in multinational technology companies, especially in Research and Development of New Products. This phase was decisive in shaping my view of innovation, processes, leadership, markets and global vision.
At AOC, I learned a lesson that has never left my mind: not to be a frog trapped in its own pond, but a bird able to fly and see the whole world. In practice, this meant broadening my vision, understanding bigger opportunities and not limiting my perspective to the immediate environment.
At Smart, I had the opportunity to lead historic initiatives in Brazil, taking part in the launch of the first locally assembled pen drive, the first DDR4 memory and the first SSD in the country. At Epson, beyond the technological and corporate experience, I absorbed much of the Japanese culture of respect, empathy and awareness of the real impact that business decisions have on people’s lives.
It was also during this period that my mindset began to shift more strongly. Reading the book Incansáveis, by Maurício Benvenuti, played an important role in this turn. I stopped thinking only as an executive and began to see more clearly the call to build, to undertake and to expand my responsibility in the world.
In 2018, supported by my wife, with whom I have built a journey of more than two decades, and also driven by the desire to offer an even better future to my son Gabriel, I made the decision to leave a comfortable position in Brazil and move to London. This change marked a new cycle in my life: more global, bolder and more aligned with the vision I had been maturing.
Today I lead JR International Group, a business ecosystem and family office with holdings and investments in more than 43 companies, with international presence and activity connected to technology, web3 innovation, content creators, accessibility, business structure, trust and global expansion.
